Technology Stack
Two complementary systems powering retail marketing activation — cross-channel orchestration, and real-time onsite ad delivery.
Architecture Documentation
Choose a platform to explore its architecture, data flows, and component diagrams.
Naboria RMA
A Go + Next.js omnichannel campaign platform with ML budget optimization, geo-lift measurement, A/B testing, Prophet-based forecasting, and multi-channel sync across Waze, Meta, WhatsApp, Google, and Naboria Ads.
This is the orchestration brain — where campaigns are defined, budget is allocated, and incrementality is measured.
View ArchitectureNaboria Ads
A Rust/Axum ad serving pipeline with Kafka event streaming into ClickHouse, XGBoost CTR prediction, first-price auction clearing, budget pacing, and real-time delivery over server-sent events.
This is the engine that serves sponsored product placements on retailer storefronts — and the onsite surface RMA optimizes into.
View Architecture