Two complementary platforms powering retail marketing activation — from multi-channel orchestration to onsite ad delivery.
Choose a platform to explore its architecture, data flows, and component diagrams.
Onsite Ad Delivery & Event Tracking
A Rust/Axum ad serving pipeline with Kafka event streaming, ClickHouse analytics, XGBoost CTR prediction, and real-time SSE ad delivery. The engine that powers onsite sponsored product placements on retailer storefronts.
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Retail Marketing Activation
A Go + Next.js omnichannel campaign platform with ML budget optimization, geo lift measurement, and multi-channel syncing across Waze, Meta, WhatsApp, Google, and Naboria Ads. The brain that orchestrates retail marketing activation.
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