Two Platforms, One Mission
Orchestrate retail marketing across every channel from one place — and give regional retailers an onsite ad network of their own.
Naboria RMA
Retail Marketing Activation — the brain that runs the full funnel across offsite and onsite retail media.
Naboria RMA is an omnichannel campaign platform that unifies offsite reach (Meta, Waze, WhatsApp, Google) with onsite retail media from a single interface. ML-driven budget optimization rebalances spend across the full funnel — awareness to checkout — while geo-lift measurement proves the incremental impact of every campaign.
It is the layer where brands and distributors actually spend their activation budgets, and the layer that answers the question every other tool leaves open: did this move product?
- Offsite sync — Waze, Meta, WhatsApp, Google
- Onsite sync — Naboria Ads today; Walmart Connect and Walgreens on the 2026 roadmap
- Cross-funnel ML budget optimizer (Hill curves + SLSQP)
- Geo-lift measurement (difference-in-differences + permutation tests)
- A/B testing framework
- Prophet-based performance forecasting
- Closed-loop attribution across surfaces
Naboria Ads
Onsite ad delivery — sponsored product placements on retailer storefronts, served in real time.
Naboria Ads is a high-performance ad serving pipeline built in Rust that delivers sponsored product placements on retailer storefronts. An XGBoost CTR model scores every candidate in real time, while a first-price auction allocates each placement to balance relevance against revenue.
For a regional retailer with no in-house retail media network, this is a new revenue line that costs them nothing to operate — and the onsite surface that RMA optimizes into.
- Real-time ad delivery over server-sent events
- XGBoost CTR prediction
- First-price auction engine
- Budget pacing and bid management
- Kafka event streaming into ClickHouse
- Meta-compatible insights API consumed by RMA
- Retailer storefront integration
How They Work Together
Two complementary platforms covering the full retail media stack.
Naboria RMA — Cross-Funnel Orchestration
Runs the full funnel from one platform with ML-driven budget allocation: offsite channels today, plus every onsite surface Naboria connects to. This is where brands and distributors spend their activation budgets and where the measurement lands.
Naboria Ads — Onsite Engine
Powers the onsite layer for regional retailers without an in-house network, serving sponsored placements with real-time ML ranking. This is the retailer's new revenue channel — and the onsite surface RMA plugs into for cross-funnel optimization.
Brands and distributors typically engage through RMA to orchestrate the funnel across offsite channels and connected onsite surfaces. Regional retailers add Naboria Ads to stand up their own network. Together they form a full-funnel stack — awareness to checkout, one platform, one measurement layer.
Value for Every Link in the Chain
Naboria creates value for every stakeholder in the retail supply chain.
For Retailers
Distributor-funded activations that drive incremental foot traffic to your aisles. Faster shelf turnover and category growth — with zero media cost to you.
Learn MoreFor Brands
Run every channel from one platform with ML-driven optimization. See the direct correlation between digital spend and physical sell-through, proven with geo-lift attribution.
Learn MoreFor Distributors
Clear overstock, hit sales targets, and differentiate with Activation-as-a-Service. Show brand principals exactly how their product moved.
Learn MoreFor Shoppers
Localized promotions and back-in-stock alerts on the channels you already use — Waze, social, WhatsApp — for the stores nearest you.
Learn More