Two platforms, one mission — activate demand where product is on the shelf.
Retail Marketing Activation — the brain that orchestrates inventory-aware campaigns.
Naboria RMA is an omnichannel campaign management platform that takes daily shelf audit data and turns it into targeted activations across Meta, Waze, WhatsApp, and Google. ML-driven budget optimization ensures every dollar goes to shelf-verified opportunities, while geo-lift measurement proves the incremental impact of every campaign.
Onsite Ad Delivery — the engine that powers sponsored product placements on retailer storefronts.
Naboria Ads is a high-performance ad serving pipeline built with Rust that delivers real-time sponsored product placements on retailer storefronts. An XGBoost-powered CTR model scores every ad candidate in real time, while a first-price auction engine allocates placements to maximize both relevance and revenue.
Two complementary platforms covering the full retail media stack.
Drives shoppers to the store. Manages campaigns across Meta, Waze, WhatsApp, and Google — all inventory-verified. This is where brands and distributors spend their activation budgets.
Converts shoppers in the store (or on the retailer's website). Serves sponsored product placements on retailer storefronts with real-time ML ranking. This is the retailer's new revenue channel.
Most clients start with RMA to activate offsite demand. Retailers with e-commerce storefronts add Naboria Ads to monetize onsite placements. Together, they create a full-funnel retail media stack — from awareness to shelf to checkout.
Naboria creates value for every stakeholder in the retail supply chain.
Distributor-funded activations that drive incremental foot traffic to your aisles. Reduce "Dead Shelf" time and increase category growth — with zero media cost to you.
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100% of your budget is shelf-verified. See the direct correlation between digital spend and physical shelf movement — closed-loop data from audit to sale.
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Never be directed to an empty shelf again. Naboria only activates promotions where product is confirmed in stock — deals you can actually get.
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