An RMAP unifies retail marketing across every offsite channel — Waze, Meta, WhatsApp, Google — into a single platform with ML-driven budget optimization and closed-loop measurement. Unlike traditional ad tools that optimize for clicks, an RMAP optimizes for physical sell-through.

Retail media networks (RMNs) like Walmart Connect or Walgreens Advertising Group are onsite — sponsored placements on the retailer's surfaces. Naboria is a platform that integrates those onsite RMNs alongside offsite channels (Waze, Meta, WhatsApp, Google), so brands can orchestrate the full funnel from one place. We're complementary infrastructure, not a competing RMN.

Offsite: Waze Local (drive-to-store pins), Meta Advantage+ (Facebook/Instagram carousels), WhatsApp Business (direct messaging and promotions), and Google Ads. Onsite RMNs: Walmart Connect, Walgreens Advertising Group (WBA), and regional Puerto Rico retailers through Naboria Ads. All channels are orchestrated and optimized from a single RMAP engine.

Cross-funnel means treating offsite (Waze, Meta, etc.) and onsite RMN (Walmart Connect, Walgreens) spend as one optimization problem instead of two. Naboria's ML budget allocator continuously rebalances dollars between upper-funnel awareness and lower-funnel conversion against a single outcome — so the upper funnel feeds the lower funnel instead of competing with it.

Naboria is currently focused on Puerto Rico, where the platform is purpose-built for the local distribution geography, bilingual consumer, and channel mix. As the platform matures, we plan to expand across the Caribbean — following the same unified-activation model in each new market.

Register for free to explore the full platform documentation, architecture diagrams, and technical stack. From there, our team will work with you to onboard your brands, retailers, or distribution network.

No. Naboria activates campaigns based on the brand or distributor brief — your sales data stays with you. If you choose to share aggregated sell-through later for closed-loop measurement, that's optional.

Nothing. All activations are funded by distributors and brands. Retailers benefit from incremental foot traffic and category growth without spending a dollar on media.

Register for free, confirm your store locations, and Naboria begins activating when distributors fund campaigns for products on your shelves. Onboarding is handled by our team.

Naboria is designed to work with activation budgets of all sizes. Whether you're running a single-SKU test in one retailer or a full-island campaign, the RMAP engine optimizes allocation down to the store level. Register to discuss your specific needs.

Naboria's coverage spans Puerto Rico's major retail chains. The network is expanding continuously — register and our team will confirm coverage for your target accounts.

Meta is one channel. Naboria orchestrates Meta alongside Waze, WhatsApp, and Google from a single platform — with ML-driven budget allocation across channels and geographies, plus geo-lift measurement that proves incremental impact. You'd need four consoles and four reporting tools to replicate it manually.

Register for free to access platform documentation, architecture diagrams, and sample dashboards. Our team can walk you through a demo of the closed-loop reporting that connects digital spend to physical sell-through.