An RMAP connects physical shelf data with digital marketing channels. Unlike traditional ad platforms that optimize for clicks, an RMAP optimizes for physical product movement — ensuring digital spend only activates where inventory is confirmed on the shelf.

Retail media networks (RMNs) like Walmart Connect or Amazon Ads focus on onsite ads displayed on the retailer's website. Naboria focuses on offsite activation — driving shoppers to physical stores through Waze, Meta, WhatsApp, and Google — all verified against daily shelf audits. We complement RMNs rather than compete with them.

IntelliShelf by PMR USA provides daily physical shelf audits across Puerto Rico's major retail chains. Trained auditors verify stock levels, pricing, and share-of-shelf — giving Naboria ground-truth data that POS systems and warehouse counts cannot provide.

Currently: Waze Local (drive-to-store pins), Meta Advantage+ (Facebook/Instagram carousels), WhatsApp Business (back-in-stock notifications), and Google Ads. All channels are inventory-aware and auto-managed by the RMAP engine.

Naboria is currently focused on Puerto Rico, where our IntelliShelf audit partnership provides daily coverage across major retailers. As the platform matures, we plan to expand across the Caribbean — following the same daily-audit-to-activation model in each new market.

Register for free to explore the full platform documentation, architecture diagrams, and technical stack. From there, our team will work with you to onboard your brands, retailers, or distribution network.

No. Naboria uses independent daily shelf audits from IntelliShelf (PMR USA), not your POS system. Your sales data stays with you — we only need physical shelf availability to activate campaigns.

Nothing. All activations are funded by distributors and brands. Retailers benefit from incremental foot traffic and category growth without spending a dollar on media.

Register for free, confirm your store locations, and Naboria begins activating when distributors fund campaigns for products on your shelves. Onboarding is handled by our team.

Naboria is designed to work with activation budgets of all sizes. Whether you're running a single-SKU test in one retailer or a full-island campaign, the RMAP engine optimizes allocation down to the store level. Register to discuss your specific needs.

Naboria's IntelliShelf coverage spans Puerto Rico's major retail chains. Our audit network is expanding continuously — register and our team will confirm coverage for your target accounts.

The difference is inventory verification. Without daily shelf data, you're running blind — sending shoppers to stores that may be out of stock. Naboria auto-pauses spend where product isn't available, so every impression converts to a product the shopper can buy.

Register for free to access platform documentation, architecture diagrams, and sample dashboards. Our team can walk you through a demo of the closed-loop reporting that connects digital spend to physical shelf movement.