The premier Retail Marketing Activation Platform (RMAP) for Puerto Rico — one engine for every channel.
Founded in Puerto Rico, Naboria AI unifies offsite reach (Waze, Meta, WhatsApp, Google) with onsite retail media networks (Walmart Connect, Walgreens (WBA), regional RMNs) in a single RMAP engine. We replace the console-hopping and disconnected reporting of traditional ad operations with cross-funnel orchestration — built for the distribution geography, the bilingual consumer, and the $10B retail sector of Puerto Rico.
See How It Works Explore SolutionsBuilt by someone who has done it at scale.
Héctor is an experienced software engineer and data science leader from Puerto Rico with over 20 years of industry experience. He holds a PhD in Computer Science & Engineering from the University of Michigan and is a Faculty Lecturer in the same department.
Héctor spent 7+ years at Criteo leading retail media engineering — from Senior Data Engineer to Staff ML Lead to Engineering Manager of Retail Media Ad Serving — building ad-serving systems that processed hundreds of millions of events daily and ML models for sponsored product ranking, budget pacing, and auction optimization. He subsequently worked at Symbiosys on retail media offsite ML pipelines, and is currently Senior Engineering Manager of the Autonomy Data Platform at Woven by Toyota.
Earlier in his career he was a Software Development Manager at Charles Schwab (thinkorswim trading platform) and a Software Development Engineer at Amazon. He holds a Retail Media Platform Certification and a patent in quantum computing simulation.
Proudly built in Puerto Rico for Puerto Rico's $10B+ retail sector.
Puerto Rico is a US territory in the northeastern Caribbean with a population of approximately 3.2 million. It is a bilingual (Spanish and English) island with a US legal framework, US currency, and growing tech and startup ecosystems — making it a unique launchpad for reaching both US and Latin American audiences.
Beyond Puerto Rico, the Caribbean represents 700+ islands and over 45 million consumers across dozens of markets. Puerto Rico's unique position — US-regulated, bilingual, and well-connected — makes it the ideal gateway to scale unified retail marketing activation throughout the region.
In fragmented island markets, generic mainland ad tools leave money on the table — no native Waze inventory, no WhatsApp activation, no campaign optimization for local distribution routes. Naboria is purpose-built for these conditions, where every distribution mile counts and every wasted impression has an outsized cost.
Why Naboria is not just another retail media platform.
Traditional retail media optimizes for clicks and impressions. Naboria optimizes for physical sell-through. ML-driven budget allocation moves spend toward the campaigns, channels, and geographies actually driving sales.
Build a campaign once and Naboria deploys it across offsite (Waze, Meta, WhatsApp, Google) and onsite RMNs (Walmart Connect, Walgreens, regional retailers). No console-hopping. No reconciling six sets of metrics. One platform, one budget, one report for the full funnel.
Native WhatsApp activation, bilingual creative workflows, Waze coverage tuned to the island's distribution routes — Naboria is designed from day one for the Puerto Rican market, not retrofitted from a mainland playbook.
Geo-lift measurement (DID + permutation tests) proves the incremental impact of every campaign. See which campaigns moved product, at which stores, by how much — and feed that signal back into tomorrow's optimization.
Visit our FAQ for answers about the platform, pricing, data, and getting started.
Frequently Asked QuestionsThe retail media landscape, multi-channel activation, and the industry forces shaping the channel.
An introduction to retail media as a channel — covering onsite sponsored products, offsite audience extension, and how retailers have become significant advertising platforms in their own right.
Read MoreThe Interactive Advertising Bureau's dedicated retail media hub — covering measurement standards for both onsite and offsite placements, buyer's guides, and industry definitions shaping the channel globally.
Read MoreAn overview of how retail media bridges brand advertising and point-of-purchase shopper behavior — from onsite sponsored products to offsite audience extension and full-funnel strategies.
Read MoreAdExchanger's dedicated retail media section covers the latest in sponsored products, retail media network growth, offsite measurement, and the expanding role of first-party shopper data across both surfaces.
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