One Engine, Every Channel, Every Day
Every morning, Naboria refreshes campaigns across Waze, Meta, WhatsApp, and Google automatically. No console-hopping, no fragmented reports — optimized activation deployed before the first shopper walks through the door.
What Happens Every 24 Hours
A cadence built around Puerto Rico's retail rhythm — overnight optimization, morning deployment, all-day measurement.
Sync — 4:00 AM
Before dawn, Naboria pulls in yesterday's performance signals — channel metrics from every connected surface alongside retailer sell-through feeds. Everything the optimizer needs to make the next 24 hours smarter than the last.
Data received: impressions, clicks, conversions, channel spend, and reported availability — organized by campaign, store location, and product SKU.
Optimize — 5:00 AM
The engine scores every product-store combination on how much incremental sell-through an additional dollar is likely to produce there.
Locations where the signal is strong get funded and scaled. Locations where recent performance says spend would not convert get held back — so budget concentrates where it can actually move product.
Method: Hill-curve response modeling with SLSQP-constrained allocation across the full funnel.
Deploy — 6:00 AM
Naboria pushes campaign updates to Meta Advantage+, Waze Local, WhatsApp Business, and Google Ads through their marketing APIs. Budgets, creatives, and geo-targeting synchronize down to the zip code.
By 6 AM, every active campaign reflects the latest optimization output. One platform for the operator, four surfaces for the shopper.
Measure — All Day
As the day unfolds, Naboria tracks performance across channels and correlates it with retailer sell-through. Did the morning's activations actually move product?
Closed-loop attribution with geo-lift measurement (difference-in-differences plus permutation tests) isolates which campaigns drove genuinely incremental sales, at which stores. That signal feeds straight into tomorrow's allocation.
Upper-Funnel Reach
Drive awareness, consideration, and shoppers toward the store.
Waze Local
Branded pins appear on the Waze map at locations chosen by the morning's optimization run. Shoppers driving nearby see your brand at the moment a detour is actually realistic — not while sitting at home.
Optimized for: drive-to-store conversion, proximity-triggered awareness.
Budget control: reallocated per location as performance signals change.
Meta Advantage+
Dynamic carousels on Facebook and Instagram put your products in front of high-intent audiences. Budget shifts automatically toward the zip codes, audiences, and creatives that convert — and away from the ones that don't.
Optimized for: awareness, consideration, and conversion at scale.
Budget control: ad sets rebalance per location against geo-lift signals.
WhatsApp Business
Localized promotional messages reach opted-in shoppers on the messaging app Puerto Ricans use most. The right offer, at the right moment, where shoppers already are — not buried in a feed.
Optimized for: repeat purchase, loyalty, personalized promotions.
Budget control: message volume and segmentation tuned by category performance.
Google Ads
Search and performance campaigns capture shoppers already looking for your category, and extend reach across the Google properties they browse afterward — coordinated with the same budget and the same measurement as every other channel.
Optimized for: high-intent capture, category defense.
Budget control: bids and geo-targeting rebalanced on the daily cycle.
Lower-Funnel Conversion
Sponsored placements where the shopper is already buying. One surface is live today; the large-format networks are in progress.
Naboria Ads Live
Our own onsite ad delivery engine powers sponsored product placements for Puerto Rico retailers that don't operate their own retail media network. The same cross-funnel optimization applies — offsite awareness flows into onsite conversion through one platform.
Optimized for: retailer storefront monetization, sponsored relevance.
Mechanism: XGBoost-ranked candidates, first-price auction clearing.
Walmart Connect Roadmap
Sponsored product and display placements across Walmart's digital and in-store surfaces. Once integrated, Naboria will coordinate Walmart Connect spend with your offsite campaigns so awareness built on Waze and Meta closes inside the Walmart funnel.
Status: planned 2026 integration. Naboria's optimizer and measurement layer already model onsite placements as a first-class surface — the commercial integration is what remains.
Walgreens (WBA) Roadmap
Sponsored placements through Walgreens Advertising Group across walgreens.com, the Walgreens app, and in-store digital media — reaching the pharmacy and convenience shopper at the moment of category decision.
Status: planned 2026 integration, sequenced after Walmart Connect.
Cross-Funnel Optimization
One platform, two surfaces, one budget — from awareness to checkout.
Most brands run offsite and onsite in separate workflows, with separate teams and separate measurement. The two halves of the funnel end up competing for the same budget while nobody can compare them on equal terms.
Naboria treats them as one funnel. ML-driven allocation continuously rebalances spend between the upper-funnel campaigns that drive a shopper into the store and the lower-funnel placements that close the sale once they're there.
The result: every dollar — whether it lands on a Waze pin or a sponsored product slot — is optimized against the same outcome and measured against the same closed-loop attribution.
See What This Means for Your Business
Naboria creates value for every stakeholder in the retail supply chain.