Every morning, Naboria transforms verified inventory data into targeted digital demand across Puerto Rico — automatically. No manual campaign management. No blind advertising. Just shelf-verified activations deployed before the first shopper walks through the door.
A daily cadence that mirrors Puerto Rico's distribution routes — from warehouse delivery to shelf audit to digital activation.
Ingest the Source of Truth
Before dawn, Naboria ingests the daily verified shelf audit from IntelliShelf (PMR USA). This is not a POS estimate or a projected inventory model — it is a physical audit of what is actually on the shelf.
Data received: stock levels, pricing, share-of-shelf, planogram compliance, and out-of-stock flags — organized by retailer, store location, and product SKU across Puerto Rico.
Classify and Allocate
The RMAP engine analyzes every product-store combination and classifies each into one of two categories:
High-Velocity Opportunities — full shelves with strong sales potential that need a digital push to accelerate movement.
Waste Zones — out-of-stock or low-inventory locations where any advertising spend would be wasted.
ML-driven budget optimization allocates spend only to high-velocity locations, maximizing ROI for every dollar.
Activate Across Channels
Naboria automatically pushes campaign updates to Meta Advantage+, Waze Local, and Google Ads via their marketing APIs. Campaigns activate at stocked locations and pause at out-of-stock ones — down to the zip code level.
By 6 AM, every active campaign reflects the current shelf reality. Shoppers are only directed to stores where the product they want is confirmed available.
Close the Loop
As the day unfolds, Naboria tracks campaign performance across all channels and correlates it with shelf movement data. Did the morning's activations actually move product?
Closed-loop attribution connects digital spend to physical shelf depletion — proving which campaigns drove real sales at which stores. This data feeds back into tomorrow's optimization cycle, making each day smarter than the last.
We activate the Puerto Rican consumer through the channels they use most — each one inventory-aware and auto-managed.
Drive-to-Store, Verified
Branded pins appear on the Waze map only when the morning's shelf audit confirms product availability at that location. Shoppers driving near a stocked store see your brand — not a pin leading to an empty shelf.
Trigger: shelf audit confirms stock ≥ threshold at that store.
Auto-pause: pin disappears within the hour if stock drops to zero in the next audit cycle.
Social Commerce, Inventory-Aware
Dynamic carousels on Facebook and Instagram showcase products that are confirmed in stock near the viewer. Campaigns pause automatically in zip codes with poor shelf health — your budget only runs where it can convert.
Trigger: high-velocity classification + available inventory in the viewer's area.
Auto-pause: ad sets deactivate per-location when shelf health drops below threshold.
Direct to Shopper
Localized "Back-in-Stock" notifications reach loyal shoppers based on the morning's audit data. The right message, at the right moment, to a shopper who already wants your product — delivered to the messaging app Puerto Ricans use most.
Trigger: product returns to shelf after an out-of-stock period + shopper opted in for that product/category.
Auto-pause: notifications stop if stock depletes before the message window closes.
Where the inventory data comes from — and why it's different from what you're used to.
A shelf audit is a physical, in-store verification of what products are on the shelf — not a software estimate, not a POS extrapolation. Trained auditors from IntelliShelf (PMR USA) visit retail locations daily and record stock levels, pricing, planogram compliance, and share-of-shelf for every SKU.
POS data tells you what sold — not what's on the shelf right now. Warehouse inventory tells you what shipped — not what made it to the shelf. Only a daily physical audit gives you ground truth. Naboria builds every activation decision on this foundation, which is why zero impressions are wasted on out-of-stock products.
IntelliShelf provides daily audit coverage across Puerto Rico's major retail chains. Data arrives by 4 AM and is immediately processed by the Naboria RMAP engine. As the network expands across the Caribbean, audit partnerships in new markets will follow the same daily cadence.
Naboria creates value for every stakeholder in the retail supply chain.
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