Every morning, Naboria refreshes campaigns across Waze, Meta, WhatsApp, and Google — automatically. No manual console-hopping. No fragmented reports. Just optimized multi-channel activation deployed before the first shopper walks through the door.
A daily cadence built around Puerto Rico's retail rhythm — from overnight optimization to morning deployment to all-day measurement.
Aggregate the Signals
Before dawn, Naboria pulls in yesterday's performance signals — channel-level metrics from Waze, Meta, WhatsApp, and Google alongside retailer sell-through feeds. Everything the optimization step needs to make the next 24 hours smarter than the last.
Data received: impressions, clicks, conversions, channel spend, and retailer-reported availability — organized by campaign, store location, and product SKU across Puerto Rico.
Classify and Allocate
The RMAP engine analyzes every product-store combination and classifies each into one of two categories:
High-Velocity Opportunities — locations with strong sales potential that need a digital push to accelerate movement.
Waste Zones — locations where current signals indicate spend would not convert.
ML-driven budget optimization (Hill curves + SLSQP) allocates spend across high-velocity locations, maximizing ROI for every dollar.
Activate Across Channels
Naboria automatically pushes campaign updates to Meta Advantage+, Waze Local, WhatsApp Business, and Google Ads via their marketing APIs. Budgets, creatives, and geo-targeting are all synchronized — down to the zip code level.
By 6 AM, every active campaign reflects the latest optimization output. One platform for the operator, four channels for the shopper.
Close the Loop
As the day unfolds, Naboria tracks campaign performance across all channels and correlates it with retailer sell-through. Did the morning's activations actually move product?
Closed-loop attribution with geo-lift measurement (DID + permutation tests) proves which campaigns drove real incremental sales at which stores. This signal feeds back into tomorrow's optimization cycle, making each day smarter than the last.
Upper-funnel reach — drive awareness, consideration, and shoppers to the store.
Drive-to-Store
Branded pins appear on the Waze map at locations selected by the morning's optimization run. Shoppers driving near your store see your brand at the exact moment a detour is realistic — not while sitting at home.
Optimized for: drive-to-store conversion, proximity-triggered awareness.
Budget control: reallocated per-location as performance signals change.
Social Commerce
Dynamic carousels on Facebook and Instagram showcase your products to high-intent audiences. Budget shifts automatically toward the zip codes, audiences, and creatives that are converting — and away from the ones that aren't.
Optimized for: awareness, consideration, and conversion at scale.
Budget control: ad sets rebalance per-location based on geo-lift signals.
Direct to Shopper
Localized promotional messages reach opted-in shoppers on the messaging app Puerto Ricans use most. The right offer, at the right moment, delivered where shoppers already are — not buried in a feed.
Optimized for: repeat purchase, loyalty, and personalized promotions.
Budget control: message volume and segmentation tuned by category performance.
Lower-funnel conversion — sponsored product placements where the shopper is already buying.
Onsite RMN — Mass Retail
Sponsored product placements and display ads inside Walmart's digital and in-store surfaces. Naboria coordinates Walmart Connect spend with your offsite campaigns — so the awareness you build on Waze and Meta closes inside the Walmart funnel.
Optimized for: point-of-purchase conversion, share-of-shelf at scale.
Budget control: bids and budgets rebalance daily against offsite lift signals.
Onsite RMN — Pharmacy & Convenience
Sponsored placements through Walgreens Advertising Group across walgreens.com, the Walgreens app, and in-store digital media. Reach the pharmacy and convenience shopper at the exact moment of category decision — coordinated with the upper-funnel campaigns driving them there.
Optimized for: health, beauty, and convenience category conversion.
Budget control: sponsored bids tuned by category and audience segment.
Onsite RMN — Regional Retailers
Naboria's own onsite ad delivery engine powers sponsored product placements for regional Puerto Rico retailers that don't operate their own RMN. The same cross-funnel optimization applies — offsite awareness flows into onsite conversion through one platform.
Optimized for: retailer-storefront monetization, sponsored relevance.
Budget control: XGBoost-ranked auction, first-price clearing.
One platform, two surfaces, one budget — closing the loop from awareness to checkout.
Most brands run offsite (Meta, Waze) and onsite (Walmart Connect, Walgreens) in separate workflows with separate teams and separate measurement. Naboria treats them as one funnel: ML-driven budget allocation continuously rebalances spend between the upper-funnel campaigns that drive a shopper into the store and the lower-funnel placements that close the sale once they're there.
The result: every dollar — whether it lands on a Waze pin or a Walmart sponsored product — is optimized against the same outcome and measured against the same closed-loop attribution.
Naboria creates value for every stakeholder in the retail supply chain.
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