Turn Activation Into Your Competitive Edge
Clear overstock, hit sales targets, and give brand principals something no competing distributor can: data showing exactly how their product moved, and what moved it.
Accelerate Inventory, Differentiate Your Business
Move product faster — and prove it to the brands you represent.
Inventory Velocity
Use a digital "pull" strategy to clear warehouse overstock and accelerate sell-through. Trigger targeted multi-channel campaigns on the specific SKUs and routes that need a push — driving shoppers to those exact locations before product stagnates.
Activation-as-a-Service
Offer activation as a service to your brand principals. Instead of only distributing product, you become the partner who can demonstrate how digital activation moved their inventory — with reports covering any period, any SKU, any route.
Built Around Your Operating Rhythm
A stable daily cadence that lines up with how your routes already run.
The 24-Hour Cadence
Naboria runs a fixed daily cycle: Sync at 4 AM to aggregate yesterday's signals, Optimize at 5 AM to rebalance budget across campaigns and geographies, Deploy at 6 AM to push updates to every connected channel. By the time your sales team starts, activations are already live.
Route-Level Targeting
Campaigns are allocated by store location, not by broad region — so spend concentrates on the specific accounts along the routes where the inventory actually sits and where movement is achievable.
Principal-Ready Reporting
Geo-lift measurement produces the kind of evidence brand principals take seriously: incremental impact against a matched baseline, not raw impression counts. That is a materially stronger position at your next line review.
How Value Flows
Turn unified activation into a service your principals will pay attention to.
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