For Brands

Run the full funnel from one platform. Naboria unifies offsite reach (Waze, Meta, WhatsApp, Google) with onsite retail media (Walmart Connect, Walgreens (WBA), regional RMNs) — with cross-funnel ML budget optimization and closed-loop measurement.

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Unified Activation, Full Accountability

One platform, every channel. Closed-loop measurement from digital spend to physical sell-through.

Cross-funnel multi-channel campaign activation

Offsite + Onsite, One Engine

Most brands run offsite (Meta, Waze) and onsite RMNs (Walmart Connect, Walgreens) in separate workflows with separate teams. Naboria builds, deploys, and measures campaigns across both surfaces from a single platform — one budget, one workflow, one report for the full funnel.

Closed-loop attribution dashboard

Closed-Loop Measurement

Finally see the direct correlation between digital spend and physical sell-through. Geo-lift measurement (DID + permutation tests) proves the incremental impact of each campaign — so you know exactly which activations moved product, in which stores, and by how much. No more guessing if your trade spend worked.

ML-driven budget optimization across channels

Cross-Funnel ML Optimization

Reach shoppers from awareness to checkout — Waze Local drive-to-store pins, Meta Advantage+ carousels, WhatsApp Business messaging, Google Ads, plus onsite sponsored placements on Walmart Connect and Walgreens (WBA). ML allocation (Hill curves + SLSQP) continuously moves budget between upper-funnel awareness and lower-funnel conversion against a single outcome.

ROI Through Precision

Naboria RMAP is the connective tissue between brand strategy, channel execution, and proof of impact.

By moving from Fragmented Operations to Unified Activation, Naboria removes the friction of managing each channel in isolation. ML-driven budget allocation and geo-lift measurement turn every campaign into a measurable, optimizable investment — not a leap of faith spread across four ad consoles.

How Value Flows

From activation budget to proven sales impact — every dollar is accountable.

💰 Activation Budget Brand allocates trade spend to Naboria
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⚙️ Naboria RMA ML optimizes budget across channels and geographies
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📢 Cross-Funnel Ads Offsite (Waze, Meta, WhatsApp, Google) + onsite (Walmart Connect, Walgreens)
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🛒 Shopper Converts Driven to nearby stores, product purchased
↩ Geo-lift attribution ties digital spend to physical sell-through

Also explore:

How It Works Distributors Retailers Shoppers FAQ